Top Fashion Games in Sweden Q4 2021: Performance Insights

In Q4 2021, the top 5 fashion games in Sweden demonstrated diverse performance metrics across downloads, revenue, and active users on a unified platform. Here are the key insights from Sensor Tower data:

Hair Challenge experienced fluctuating weekly revenue, peaking at $31 in early October and ending the quarter at $6. Weekly downloads varied, with a noticeable increase to 6K in the final week of December. Active users showed a general decline from 37.7K in late September to 31.9K by the end of December.

Project Makeover from Magic Tavern, Inc. maintained a consistent revenue stream, reaching a high of approximately $22.8K in the last week of December. Downloads spiked to 8.2K in the same week. Active users also saw an upward trend towards the end of the quarter, rising to 39.1K.

Fashion Battle - Dress up game showed moderate revenue fluctuations, peaking at $20 in mid-October. Downloads saw a significant rise to 5.6K in early November. Active users increased steadily, reaching 17.3K by early November and 16.6K by the end of the year.

Get Lucky: Pool Party! did not generate revenue but had varied weekly downloads, initially peaking at 11K in late September and ending the quarter at 2.8K. Active users mirrored this trend, starting at 14.4K and dropping to 4.6K by the end of December.

Hair Dye! also had no revenue but saw a peak in downloads at 5.7K in early November and another rise to 4.4K in the last week of December. Active users showed fluctuations, starting at 11.1K in late September, peaking at 14.5K in early November, and ending the quarter at 13.8K.

For more detailed insights and trends, visit Sensor Tower.